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“We live in a world where consumers actively resist marketing. So it’s imperative to stop marketing at people. The idea is to create an environment where consumers will market to each other.”

“You can no longer survive by interrupting strangers with messages they don’t want to hear, about a product they’ve never heard of, using methods that annoy them. Consumers have too little time and too much power to stand for this any longer.”

“Marketing is about spreading ideas, and ideas are all you have left to compete with.”

Thought I would offer some food for thought with these excerpts from “Unleashing the SUPER Ideavirus” and maybe entice you to rethink the way you market your products and services.

Give your customers a reason to trust your message and your bottom line will thank you.

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