Everyone needs a little inspiration sometimes. Here’s an original idea for turning an embarrassing moment into a cool PR stunt.
Aspen Marketing Services created the “TP on your Shoe” campaign for Quilted Northern Toilet Paper’s national sponsorship of Susan G. Komen Race for the Cure.
The company created an embarrassing social faux moment of having toilet paper stuck to the bottom of your shoe into a PR campaign to raise awareness for Komen Race for the Cure. Pink detachable “mock toilet paper sheets” were attached to the bottom of people’s shoes on a fashion runway as well as in shopping malls around the area to kick off the Atlanta Komen Race for the Cure and garner media.
How’s that for an out-of-the-box idea?
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I love thinking outside the box this was a cool idea!