What can make Facebook better? Imagine your fans having the ability to buy products right from your Facebook stream. Resource Interactive will soon introduce Off The Wall, an “ecommerce experience for brands and their fans on Facebook. Off the Wall allows Facebook users to purchase products directly from a brand or user stream without leaving the Facebook environment.
via The Social Path
How Off the Wall works: A brand posts an item for purchase as a status update to
its Facebook page. In turn, fans can purchase the product directly from their
live feed, news feed or the brand`s wall. They can also share this status update
with their friends and its ecommerce functionality is maintained wherever it
appears in Facebook.”
Imagine the possibilities…
