My Obsession Paid Off

My Obsession Paid Off

I decided to dive in headfirst and take advantage of every feature on the STS website and it seems that my obsession paid off because I was invited to become one of the six “official bloggers” of STS. Each of us is expected to define a measurable goal, set a goal date and blog about our journey.

Week 1: Laying the Foundation

My Goal: Get 15 blog/press mentions by launching a PR Campaign.
Goal Date: February 1, 2009

1. Introducing Alexandra, Founder of Esculon : : This was my intro to the world wide web. Don’t forget to check out the first pair of earrings I ever made and why I’ll never wear them!

2. Step 1: Setting the PR Foundation : : Do you know the saying “if you build it, they will come?” Well, it turns out I didn’t build it right, “it” being my website. Check out my list of must-haves for every website and learn from my mistakes.

3. Blog Mention #1 ??:: Escalon’s Melody earrings were featured on

I’ll make sure to keep you posted with every new update!

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