About

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What Was I Thinking??

In 2007, I decided to start Esculon, a jewelry company based in NYC. As if launching a business and working in finance full time wasn’t enough, I was also offered the chance to get my MBA degree. Add my boyfriend as a business partner to the mix and it really gets interesting! I guess you could say that I have a lot on my plate and this blog explores it all, with a huge emphasis on growing the company we dubbed Esculon. So while it might get a little crazy sometimes, I’m having a lot of fun!

That said, you’ll like this blog if you…

  • love edgy jewelry…
  • want to start your own business…
  • need PR ideas to market your growing business…
  • consider yourself a fashionista…
  • are dying to know how I got my manly man boyfriend to join the jewelry biz…
  • want to see someone mess up before you try it…
  • are pursuing your MBA degree…
  • would love some tips on everything from photograpy, CSS, SEO and all that other good stuff…
  • are like me, determined to do everything yourself but need to know how…

I could go on and on and on…but I’m sure you get the idea.  Glad you found us!