From the category archives:

PR & Social Networking

10 Reasons to Join Linkedin

I am sure many of you have heard of Linkedin. I’ve known about it for a while now but it took an invitation from a college friend to actually get me to join. I figured it was just another profile, on just another social networking site. Like there aren’t enough of them out there?? But either [...]

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Who Should You Follow On Twitter?

Who Should You Follow On Twitter: Part 1

Everyone knows what twitter is for, right? It’s all about microblogging and sharing your daily doings. But if that’s all you’re using it for, you’re missing out! Twitter is also about following the right people in order to get access to the right information. Of course, depending on [...]

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Your E-Press Kit: as easy as Copy & Paste!

If you’re anything like me, knee-deep in a PR campaign, chances are you need a press kit.
I’ve been told by many PR and marketing professionals that every company needs one. So why have I been in business for over a year without a press kit? Well, between making phone calls, sending emails, creating [...]

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PR Lesson #2: Media Lists!

So you’ve recognized the need for PR and you’d like to handle it yourself because, let’s face it, PR firms are expensive! Of course, you’ll need a pitch, a press release or some kind of story to send out. But, assuming you have all that already, where will you send them?

That’s where media lists come in. To get attention from the media, your pitches and press releases must be targeted to the right people. And for DIY PR, you’ll need to use at least one of these great resources.

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PR Lesson #1: Give and You Shall Receive!

Give and you shall receive…yes, it’s true and I’ll tell you why. I spotted an amazing opportunity to not only promote Esculon jewelry but help women entrepreneurs at the same time. By donating 15% of the proceeds from the sale of the Melody Earrings, SheFinds.com offered to promote Esculon on its website. Proceeds will be [...]

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