Esculon Says - Marketing, PR, jewelry business, life in NYC and everything in between!

{ 16 DIY jewelry displays & organizers }

I needed inspiration for creating a jewelry display…who knew there were so many options?

{awesome jewelry your mother would never wear}

i‘m a fan of artistic jewelry. Wear an interesting piece and it becomes an instant conversation starter. Can you imagine wearing any of these?

{ why is Amazon taking a step backwards? }

Maybe I’m missing something, but I don’t understand why any company creating new technology decides that a black-and-white product is a good idea. The Amazon Kindle is black-and-white, the Sony Reader is black-and-white and all the other competing readers are black-and-white.
The Kindle 2 now has wifi abilities, which allows you to read blogs, magazines and [...]

Dear Steve Madden, I’ve only worn these shoes ONCE

This not the first time I bought Steve Madden shoes, but it might just be the last. The soles fell apart like cardboard. The problem here is that I’ve grown to expect quality from the Steve Madden brand. But where’s the implicit premium that I paid for? I could probably get better quality shoes from PayLess. The minute a brand stops being consistent, it loses a customer.

I’m blaming Seth Godin for this one!

I’m stuck. During the last few weeks, I’ve logged on to Wordpress almost every day and attempted to write a new post. I have a total of 8 drafts just sitting there, staring back at me and I can’t seem to hit the publish button. I’m so focused on providing valuable content that I’m second [...]

Only in New York…

Only in New York can you find a hair stylist who not only does his thing with a pair of scissors, but can also teach you a thing or two about business. Shaun, co-owner and master stylist at Seagull Hair, has made me a customer for life. I’m happy to say that I’ve NEVER received [...]

SEO Tip: Help your target market find you!

As you probably know, I created this website primarily to sell jewelry. But now that it’s up and looking good, I need more visitors!! And not just any visitors, but the kind that like jewelry, have their own business or need tips on PR and social networking.

How can I get more traffic to my site? I’m going to put up guest posts and expert pages on as many outside websites as I can. This strategy will increase the amount of links leading back to this website, which is the leading technique for search engine optimization.

Since I’m sure I’m not the only one trying to increase traffic, these websites might help you too. Here are 8 sites I found that could be used for posting your expert content and bumping up your incoming links:

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{ 16 DIY jewelry displays & organizers }

{awesome jewelry your mother would never wear}

{ why is Amazon taking a step backwards? }

Dear Steve Madden, I’ve only worn these shoes ONCE

I’m blaming Seth Godin for this one!

Only in New York…

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