Thumbnail image for I’m blaming Seth Godin for this one!

I’m blaming Seth Godin for this one!

I’m stuck. During the last few weeks, I’ve logged on to Wordpress almost every day and attempted to write a new post. I have a total of 8 drafts just sitting there, staring back at me and I can’t seem to hit the publish button. I’m so focused on providing valuable content that I’m second [...]

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seagull salon nyc

Only in New York…

Only in New York can you find a hair stylist who not only does his thing with a pair of scissors, but can also teach you a thing or two about business. Shaun, co-owner and master stylist at Seagull Hair, has made me a customer for life. I’m happy to say that I’ve NEVER received [...]

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Esculon's Twitter Profile

Who Should You Follow On Twitter: Part 2

Who to follow on Twitter:
It’s pretty easy to figure out who to follow. I have four strategies I use when I want to add more interesting people to my list.

search.twitter.com : : this is my favorite way to look for new people. Type in your topic of interest and browse through the people who tweet [...]

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Thumbnail image for How To Customize Your Twitter Background

How To Customize Your Twitter Background

I know you heard about twitter and its super marketing abilities. You know it’ll help you reach out to your target market and even help you make new connections. But as with everything else, first impressions count for a lot in this world!

So if you want to be taken seriously and increase your following, you need a customized twitter background. Londy and I created mine on Photoshop CS3 but I recently found a website that makes it easier than ever to create your own background. No graphic design skills required!

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SEO Tip: Help your target market find you!

As you probably know, I created this website primarily to sell jewelry. But now that it’s up and looking good, I need more visitors!! And not just any visitors, but the kind that like jewelry, have their own business or need tips on PR and social networking.

How can I get more traffic to my site? I’m going to put up guest posts and expert pages on as many outside websites as I can. This strategy will increase the amount of links leading back to this website, which is the leading technique for search engine optimization.

Since I’m sure I’m not the only one trying to increase traffic, these websites might help you too. Here are 8 sites I found that could be used for posting your expert content and bumping up your incoming links:

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Thumbnail image for A Valentine’s Day PR story…genius!

A Valentine’s Day PR story…genius!

Around Valentine’s Day of 2008, Melissa Cassera of Cassera Communications came up with this genius idea for her client – photographer Dennis Kelly.
Her team ran a special promotion seeking women whose husbands were overseas serving our country. As a gift idea, Dennis offered to shoot a portrait complete with hair/makeup donated by a local salon. [...]

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Turn an Embarrassing Moment into a PR Stunt

Everyone needs a little inspiration sometimes. Here’s an original idea for turning an embarrassing moment into a cool PR stunt.
Aspen Marketing Services created the “TP on your Shoe” campaign for Quilted Northern Toilet Paper’s national sponsorship of Susan G. Komen Race for the Cure.
The company created an embarrassing social faux moment of having toilet paper [...]

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Thumbnail image for Get Crafty: Jewelry and Jewelry Box Tutorials

Get Crafty: Jewelry and Jewelry Box Tutorials

Ever wanted to make your own jewelry just for kicks? Or maybe you’ve thought of starting your own jewelry business. I found a couple of great jewelry tutorials and websites that teach you how to do just that. So get crafty and have a little fun.

1. Recycled Jewelry Case – green and artsy!

2. Recycle magazines into jewelry – I’ve tried this before – it’s very easy and definitely affordable.

3. The Statement Necklace – Learn to make a bold necklace out of fabric.

4. Crochet Necklace – Got a knack for knitting and crocheting? Try doing it with wire.

5. Jewelry Lessons – If you want more, here’s a website with dozens of other jewelry lessons.

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Books that make me go crazy

Ever read a book that makes you want to quit your job, move to another country and take up photography? Yea, you know the type. Take Eat, Love, Pray as an example. Elizabeth got so bored of her own life that she divorced her husband and took off on a life changing trip around the world. That might be going a little overboard but there’s nothing wrong with re-designing your life.

Here’s what this new book I’m reading made me realize; I work too damn much! And I’m pretty sure I’m not alone…right??

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